Consumer & Retail

Ellex Raidla advises many of the leading companies in the consumer and retail sector on a variety of legal issues, including corporate M&A, commercial and real estate, corporate reorganizations, competition issues, tax and IP. We support our clients in all key areas of their business, from strategic growth and divestments to international brand management, commercial relationships and regulatory compliance. Our client base encompasses a wide variety of multinational and local companies, as well as consumer goods manufacturers and suppliers.
Key projects in the field

Key contacts

Risto Vahimets

Partner

+372 640 7170
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Ermo Kosk

Partner

+372 640 7170
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Mari Must

Counsel

+ 372 640 7170
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Martin Mäesalu

Senior Associate

+ 372 640 7170
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Karl-Erich Trisberg

Senior Associate

+ 372 640 7170
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Alla Kuznetsova

Senior Associate

+ 372 640 7170
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Reet Saks

Senior Associate

+ 372 640 7170
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Merlin Liis

Associate

+ 372 640 7170
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Anna Trine Raudsepp

Associate

+372 640 7170
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Key projects in the field

We advised Amserv Grupp on the sale of Ascar Auto
Amserv Grupi AS sold its subsidiary Ascar Auto AS to Autospirit AS and will focus on developing the volume of sales, market share and customer service of Toyota and Lexus.
 
Amserv Group is one of the biggest sellers of new and used cars and car service companies in the Baltics. Before the sale the firm had the right of representation for five brands (Toyota, Lexus, Opel, Chevrolet, Saab, Hyundai and Peugeot). Amserv employed over 400 employees in Estonia and Latvia, and has 11 sales and service centres located in Tallinn, Pärnu, Tartu, Paide, Viljandi and Riga. All centres sell new and used cars, spare parts and offer maintenance services.
 
The Ellex Raidla’s team consisted of Partner Risto Vahimets, Senior Associate Alla Kuznetsova and Associate Anna Trine Raudsepp.
We advised Tahe Outdoors OU on the acquisition of the French company BIC Sport
The Estonian manufacturer of watersports equipment Tahe Outdoors OU is continuing its international expansion and bought BIC Sport, the watersports subsidiary of the French BIC group, for 6 to 9 mln euros.
 
This transaction will lead to the creation of a new and dynamic worldwide player, with unique industrial technologies across a wide range of products and an international network of specialist retailers. BIC Sport’s products will continue to be manufactured and sold under license, together with the SIC & OXBOW Brands.
 
Founded in 1979, BIC Sport pioneered the windsurf industry and progressively diversified its activities to include surfing, kayaking, junior racing dinghies and stand-up paddleboarding. Headquartered in Vannes, France, BIC Sport sells its products in more than 90 countries.
 
Tahe Outdoors is one of the most successful and dynamic European manufacturers of paddle sports and kitesurf products, with strong brands such as Tahe Marine, Core, Zegul, Egalis... Founded in 1989, based in Estonia, Tahe Outdoors is distributed in more than 50 countries with products manufactured in France, Germany & Estonia.
 
The transaction was advised by  Ellex Raidla’s Partner Risto Vahimets, Senior Associate Karl-Erich Trisberg and Associate Anna Trine Raudsepp.
We advised AS Hortes garden centre regarding sales transaction
We represented AS Hortes gardening centre property in Laagri, Tallinn with a sale-and-leaseback transaction. The Hortes gardening centre property in Laagri was acquired by a public closed-end alternative investment fund EfTEN Real Estate Fund III AS. Total investment amounts to 3.1 million euros.
 
Hortes is Estonia’s leading retail brand for garden and home products and biggest garden centre in the Baltics. Hortes garden centre offers the Baltic region’s broadest selection of indoor and outdoor plants, gardening tools and supplies, as well as home and pet products.
 
We advised AS Hortes in the negotiations regarding the property sale agreement and the conditions of the buildings rental contract, as well as the completion of transaction. Ellex Raidla team included partner Martin Käerdi and associate Triin Tiru.