Consumer & Retail

Ellex Raidla advises many of the leading companies in the consumer and retail sector on a variety of legal issues, including corporate M&A, commercial and real estate, corporate reorganizations, competition issues, tax and IP. We support our clients in all key areas of their business, from strategic growth and divestments to international brand management, commercial relationships and regulatory compliance. Our client base encompasses a wide variety of multinational and local companies, as well as consumer goods manufacturers and suppliers.
Key projects in the field

Key contacts

Risto Vahimets


Head of Corporate / M&A practice group
+372 640 7170

Ermo Kosk


+372 640 7170

Mari Must


+ 372 640 7170

Martin Mäesalu


Head of EU & Competition
+ 372 640 7170

Alla Kuznetsova

Senior Associate

+ 372 640 7170

Merlin Liis


+ 372 640 7170

Key projects in the field

Ellex Raidla Counsel to Fazer Group in its Divestment of Fazer Food Services
Ellex Raidla acts as counsel to Fazer Group in its divestment of Fazer Food Services to Compass Group PLC in respect of the sale of Fazer Food OÜ, an Estonian private limited liability company. The transaction is subject to EU Commission competition approval. Fazer Food Services is a premier food service provider in the Nordics, with approximately 1,000 restaurants and 7,000 employees in Finland, Sweden, Denmark, Norway and Estonia. Compass Group PLC is a leading global food service provider, operating in around 50 countries with more than 550,000 employees.
The transaction has been agreed for an enterprise value of approximately EUR 475 million, excluding closing balance sheet adjustments and earn-out upside potential.
The lead counsel of the transaction is Hannes Snellman.
Ellex Raidla team was led by Partner Risto Vahimets and Senior Associate Karl-Erich Trisberg. Senior Associate Martin Mäesalu advised on competition law matters and Associate Anna Trine Raudsepp on corporate law matters.
Read more HERE.
We are advising ABC Group on the acquisition of wholesale company Sales-Star
AbeStock AS, a wholesale company who is a part of ABC Group, buys AS Sales-Star, AbeStock AS, a company offering services related to the sales and distribution of food and consumer goods.
“AbeStock wants to expand its product portfolio and provide additional services such as brand marketing and embedded marketing, but particularly, to offer even better quality of services and efficiency to its partners,” said Mart Vips, Chairman of the Board of AbeStock owner company ABC Group AS.
“We are glad that Sales-Star business will continue in the wholesale company AbeStock, which will become Estonia's most important consumer goods wholesaler with this transaction,” announced Sven Mansberg, Chairman of the Board of Sales-Star.
The transaction shall enter into force after the permission of the Competition Authority. The ABC Group was advised by Ellex Raidla Law Firm.
We advised Amserv Grupp on the sale of Ascar Auto
Amserv Grupi AS sold its subsidiary Ascar Auto AS to Autospirit AS and will focus on developing the volume of sales, market share and customer service of Toyota and Lexus.
Amserv Group is one of the biggest sellers of new and used cars and car service companies in the Baltics. Before the sale the firm had the right of representation for five brands (Toyota, Lexus, Opel, Chevrolet, Saab, Hyundai and Peugeot). Amserv employed over 400 employees in Estonia and Latvia, and has 11 sales and service centres located in Tallinn, Pärnu, Tartu, Paide, Viljandi and Riga. All centres sell new and used cars, spare parts and offer maintenance services.
The Ellex Raidla’s team consisted of Partner Risto Vahimets, Senior Associate Alla Kuznetsova and Associate Anna Trine Raudsepp.